ENG 4339 Lecture Notes - Lecture 9: Phatic Expression, Russell Crowe, Syrian Civil War
Document Summary
Course main aim: how the message is encoded in the text. Advertising and the news: what do these two have in. Advertising is an example of persuasive kind of discourse. Advertising also aim to inform, to tell us about the existence of a new product or a service. 6 functions of language (jackobson: referential, conative, emotive, poetic, metalinguistic, phatic. Advertising: persuasion and information vs news: information and persuasion. News appears to be primarily about transmitting information, but this is often done in persuasive way. Our research question: the linguistic aspects of how information is presented. Information: a kind of content to be selected, represented, also transmitted by sender, a kind of content to be shared with the receiver whose task it is to interpret it. At the encoding - encoding/receiving end (extra textual level): writer and reader. In encoding the message the writer takes into consideration: What he wants the reader to know (focus on the message)
