COMM 101 Lecture Notes - Lecture 11: Farhad Manjoo, List Of Amalgam Comics Characters, Film Studio
13 Jun 2018
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1
Major Media Industry Trends
⚫Conglomeration
⚫Globalization
⚫Media Fragmentation
⚫Audience Segmentation
⚫Distribution of Content across media boundaries
We’ll cover the six companies that dominate the legacy and some digital media
in areas of entertainment and news media
Disney, Twentieth Century Fox, Viacom, NBC/Comcast, Time Warner/AT&T,
and CBS
Also what NY Times columnist Farhad Manjoo calls the Frightful Five-- tech
giants Apple, Amazon, Google, Facebook and Microsoft, which make up half of
the top 10 most valuable companies on the American stock market
⚫ Monopoly-domination by a single firm
⚫ Oligopoly-domination by a few firms
Media consolidation/concentrationwhen companies merge or one takes over
another, so fewer companies in the industryrise of newspaper chains, one
movie studio acquiring another, equals less competition
Horizontal Integration
⚫consolidating control over the same time of production or distribution
facilitye.g, controlling numerous oil wells
find more resources at oneclass.com
find more resources at oneclass.com
2
⚫example of horizontal integration would be controlling movie theaters or
bookstores
⚫Media conglomeration: combination of companies in different media
businesses to form a conglomerateTime, Inc. which was a publishing company,
merges with Warner Brothers, which was a TV/movie company, to form Time
Warner
⚫Example of vertical integration--control production of content and various
means to distribute itwhen one company owns book publishers, TV stations,
movie studios, billboard companies, and the like
Synergy: means the interaction or cooperation of two or more organizations or
other agents to produce a combined effect greater than the sum of their separate
efforts
It is a mutually advantageous cooperation of distinct business
participants, including the resources they have or the combined efforts
they make
So the combined power of these entities when they are working together
is greater than the total power achieved by each working separately, and can
work to maximize profits for many or all in the conglomerate
Conglomerates operate across national boundaries
operate across media sectors
are big enough to lobby effectively against laws that might restrict them
Top Media companies from which Americans get news and info—in the chart
in your readings; also in Frightful Five
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
We"ll cover the six companies that dominate the legacy and some digital media in areas of entertainment and news media(cid:559) Disney, twentieth century fox, viacom, nbc/comcast, time warner/at&t, and cbs. Also what ny times columnist farhad manjoo calls the (cid:515)frightful five(cid:516)-- tech giants apple, amazon, google, facebook and microsoft, which make up half of the top 10 most valuable companies on the american stock market. Media consolidation/concentration(cid:559)when companies merge or one takes over another, so fewer companies in the industry(cid:559)rise of newspaper chains, one movie studio acquiring another, equals less competition. Consolidating control over the same time of production or distribution facility(cid:559)e. g, controlling numerous oil wells. Example of horizontal integration would be controlling movie theaters or bookstores. Media conglomeration: combination of companies in different media businesses to form a conglomerate(cid:559)time, inc. which was a publishing company, merges with warner brothers, which was a tv/movie company, to form time.
