COMM 102 Lecture Notes - Lecture 6: Mental Model, Arab Culture, Arabs

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

In some instances, the related thoughts or memories become permanently associated with the message content or stimulus. Increased pain tolerance, increased hunger, and an increased level of self- sufficiency. Priming: memory: network consisting of nodes (concepts) and links (associations, when one concept is activated, the activation spreads to related concepts, making them more accessible in memory. Cognitive neoassociation: memory is a network, watching media activates parts of the network, past experiences are remembered and then associated with the new information. General affective aggression model: arousal is increased when exposure to mediated violence primes hostility and anger, primary or automatic appraisal is made in the mind of the viewer, secondary appraisal is made where viewer rethinks reaction. Mental model: a dynamic mental representation of a situation, event, or object; mental models can do the following: Help us process, organize, and comprehend incoming information. Generate descriptions and explanations of how a system operates.