COMM 102 Lecture Notes - Lecture 7: Mental Model

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Nojin Kwak

Document Summary

Priming, concepts that have some relation to each other and are connected in some mental network, so that if one concept is activated, then concepts related to it are also activated, how it works: For a certain period of time after viewing such content, a person is more likely to have thoughts about the content, related thoughts, or memories. Formulate predictions and inferences frustrated (i. e. open a door the wrong way: schemas, a representation fo knowledge about a concept or type of stimulus including attributes and relations between then, similar to mental models but , more abstract. Intervening variables: mediators/moderators of priming e ects, perceived meaning. Viewer interprets the meaning of violent actions in a particular way: perceived justi ability. Viewer believes the violent behavior is justi ed for some reason: character identi cation. Viewer identi es with the character committing the act: perceived reality. Viewer believes they are seeing reality as opposed to ction: memories of prior experiences.