COMM 102 Lecture Notes - Lecture 9: Social Cognitive Theory, Observational Learning

• School: U of M
• Department: Communication Studies
• Course: COMM 102
• Professor: Scott Campbell

Document Summary

In 1986, bandura published social foundations of thought and action: a social. He assigned cognition a central role in human behavior. Not just reactive organisms shaped and shepherded by environmental events or inner focuses, but, self organizing, proactive, self-reflecting, and self-regulating. Learning a new behavior involves observing and imitating that behavior being performed by another person. The model could be a real person. The model could be a filmed person, or a fictitious character. Individuals are more likely to adopt a modeled behavior if: The model is similar to the observer. More dynamic and realistic than the magic bullet theory. Symbols, such as words and letters, are used to represent objects, thoughts, or ideas. Allows people to store, process, and transform experiences for mental processes. The process of thought verification, someone performs a self-check to make sure their thinking is right. People make sense of their experiences, explore their own cognitions and self- beliefs, and alter their own thinking accordingly.