COMM 102 Lecture Notes - Lecture 12: Observational Learning, Mass Media, Social Cognitive Theory
30 Jul 2018
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Social cognitive theory: social (observational) learning theory. Learning a new behavior involves observing and imitating the behavior being performed by another person. The mode could be a real person, a lmed person, or even a ctitious character. Individuals are more likely to adopt a modeled behavior if: In 1986, bandura published social foundations of thought and action: a social. The process of thought veri cation: people perform a self-check to make sure his or her thinking is correct. Thought self-re ection, people make sense of their experiences, explore own cognitions and self-beliefs, and alter their thinking accordingly: self-regulatory capacity, adopted standard ad perceived performance, people evaluate their own behavior and respond accordingly. The capacity provides the potential to self directed changes in behavior: a dual control process, discrepancy reduction, discrepancy production. Vicarious capacity: people learn by observing the behavior of others, without directly experiencing it.
