COMM 102 Lecture Notes - Lecture 8: Mental Models, Religious Experience, Availability Heuristic
Document Summary
They think they live in a world that"s more ridden with crime than it really is. Age at which they are forming their view of reality and the world that they live in. They are also more likely to imitate and model the crime that they see on tv. Media effects tradition is one of the most prolific, socially important and highly scrutinized areas of mass communication research. Studies show tv viewing distorts perception of reality. And how we think about older people in the world. You think there are a lot less senior citizens in the world because they"re so low represented in the media. Headed in the 1960"s by george gerbner. Three components: cultivation theory: over time, heavy television viewers develop world views similar to what is seen on tv (mean world syndrome, heavy viewing cultivates or fosters world views similar to what is seen on tv.
