COMM 102 Lecture Notes - Lecture 14: Political Communication, Theory Of Reasoned Action, Personalization
Document Summary
Interest in political communication increased after the 1970s: voter behaviors became unpredictable, people spending so much time watching tv, less engaged in the world around them, voter turnout started dropping. Increased concern for tv negative effects: not just negative effects of ads and campaign but in general negative effects of. European studies received attention and stimulated additional research: political communication sprouting up around the world due to karl marx and the. Emphasis on cognitive dimension expanded research focus: social cognitive theory. Researchers getting away from the idea that media content directly affects us, we need to start looking at cognitive aspects. Interest in negative political advertising/campaigning; decreased voter turnout. Ideal functional goals of mass media in a democracy. Surveillance of events that impinge on citizen welfare. Provide advocacy platforms for spokespersons: space for advocacy, social media, online news comments, transmit diverse content among and between politicians and public, provide us with different perspectives too.
