MKT 407 Lecture Notes - Lecture 1: 27 Dresses, Whole Foods Market, Ellen Degeneres
Document Summary
Every company has own format for strategy. Use this in rylo presentation and maybe the basketball one. One page, one minute, presentation of the strategy. Hardened by experience (on the outside), but caring and loyal (on the inside) - ex: m&m. All ads for jeep or ram involve music. Ex: steven a. smith- isa employee of. Come up with an image or a song or a prop or something that brings yours to life - (27 dresses) Someone is in a position where you have to listen to them. Reader"s digest did a quiz on who was most trusted. It was celebrities who played trustworthy roles. Most trusted: doctor, preacher, religious guide, your kid"s teachers. Television doctors are more trusted than doctors who have wrote books. Bernie sanders got a lot of votes but were coming from nothing. Commissioner of nfl- big position of power but doesn"t persuade anyone. The authors of the books we"ll read all say no.
