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Class Notes for Marketing at University of Michigan - Ann Arbor

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MKT 407 Lecture Notes - Winter 2018, Lecture 8 - Miracle Whip, French Wine
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The Curse of Knowledge An explanation for executives love affa...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 6 - Conjoint Analysis, Regression Analysis
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Understanding Conjoint Analysis Conjoint analysis: approach to...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 7 - Real Stories, Test Market, Mass Media
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What you need to know about segmentation Swiss Precision Diagn...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 4 - Guidant, Medtronic, Comparative Advertising
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Source of Volume Johnson & Johnson introduced first stent in U...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 9 - Cultural Conflict
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Ending the War between Sales and Marketing When sales and mark...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 3 - Guidant, Pampers
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Marketing Objective Johnson & Johnsons Cordis division- made C...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 10 - Product Lifecycle, Nylon, Hosiery
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Exploit the product life cycle Historical pattern of most succ...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Winter 2018, Lecture 2 - Dry Cleaning, Marketing Myopia, Fuel
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Marketing Myopia (lack of imagination or intellectual insight) ...

Marketing
MKT 407
Follett Carter
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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