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Class Notes for Marketing at University of Michigan - Ann Arbor

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MKT 407 Lecture Notes - Lecture 8: Miracle Whip, French Wine
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The Curse of Knowledge An explanation for executives love affair with vague strategy statements relates to phenomenon called curse of knowledge 1990 Stanford grad student illustrated curse of knowledge by...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 6: Conjoint Analysis, Regression Analysis
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Understanding Conjoint Analysis Conjoint analysis: approach to finding out what components in a mixture do, through the measurement of the mixture Systematically deconstruct any idea or message in...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 7: Real Stories, Test Market, Mass Media
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What you need to know about segmentation Swiss Precision Diagnostics has a 25% share of the at home pregnancy testing industry and is targeting its marketing efforts at Millennials Test can tell i...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 4: Guidant, Medtronic, Comparative Advertising
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Source of Volume Johnson & Johnson introduced first stent in US market in 1994 Guidant and Medtronic planned their entry and wanted to grow the market by stimulating primary demand for the ...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 9: Cultural Conflict
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Ending the War between Sales and Marketing When sales and marketing work well together, companies see substantial improvement on sales cycles, market entry costs go down, and cost of sales is lower Strain...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 3: Guidant, Pampers
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Marketing Objective Johnson & Johnsons Cordis division- made Cordis stent revolutionary by making it the first to be drug-coated This drug coating improved performance dramatically, reducing post-...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 10: Product Lifecycle, Nylon, Hosiery
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Exploit the product life cycle Historical pattern of most successful products- Market development: when new product is first brought to market, before there is a proved demand for it and of...

Marketing
MKT 407
Follett Carter
MKT 407 Lecture Notes - Lecture 2: Dry Cleaning, Marketing Myopia, Fuel
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Marketing Myopia (lack of imagination or intellectual insight) Businesses can fail because they assume they are in the wrong industry Ex. railroads assumed themselves to be in the railroad business rather...

Marketing
MKT 407
Follett Carter
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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