MKT 407 Lecture Notes - Lecture 4: Migos, Negative Space, Barometer
Document Summary
Marcus collins- 8 pointers to go from presentation to storytelling. People should be able to follow the narrative. The work has made a massive impact on sales (migos throwing money) A better understanding of the space will allow us to leverage more of it"s benefits. Provides focus to what you should be paying attention to. People rarely buy what you think you"re selling. Buy the wine that a waiter says is the best. People are buying you in a professional setting. They don"t know what you"re saying, you are the barometer of what is selling. If you don"t believe it, why should they. If you give a 7, the best you"ll get is a 4. People are gonna mirror what you see. Have to be even more amazing if you"re on the telephone. You only get back what you give out. Say it the way you would in real life.
