PSYCH 280 Lecture Notes - Lecture 17: Logical Reasoning, Classical Conditioning, Stanley Milgram
Document Summary
Scarcity - opportunities seem more valuable to use when they"re less available. Deadline technique - it won"t be available forever, and this adds a sense of urgency. 2 conditions under which scarcity is most influential. Didn"t used to be scarce, but now it is. Ex) camping out for the new iphone. We"re more likely to be accommodating to our friends. Authority - we"re more willing to comply with requests from someone who holds legitimate authority. Obedience - in an unequal power relationship, submitting to the demands of the more powerful person. Teacher and learner, teacher is participant and learner is actor. With each wrong answer, the teacher is told by an experimenter in a white coat to give the learner a painful electric shock, increasing the voltage each time. Of participants gave a potentially lethal shock when told to do so by the man in the white coat. Increased distance from authority (more important than ^)
