COMM 121 Lecture Notes - Lecture 6: Next Tv, Cable Television, Web 2.0
1 Nov 2016
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Document Summary
Broadcasting 1: radios and the push to regulate public airwaves. War of the worlds (1938) radio drama by orson welles: what we need to know to understand the responses to the drama, sometimes called a hoax . Sale of parts and sets in the us: 1922: million, 1923 million, 1924: million, 600% increase wishing 2 years. 1920s: radio corporation of america (rca) is an umbrella for 4 firms: general electric, westinghouse, at&t, united fruit, rca controlled all us electrical patents. Struggle over regulation: who will distribute the airwaves, who gets to use the limited range of frequencies, 1927: congress establishes federal radio commission, government distributes licenses, favoring commercial operators. 1920s: radio time not dominated by ads because advertisers weren"t sure it was worth it. 1930s: less than 50% of programming was sponsored. Unsponsored material called sustaining programming : house orchestras, news, and documentaries, but sponsored programs were fully produced and controlled by advertisers.
