PSYCH 360 Lecture Notes - Lecture 11: Persuasion, Attitude Change
12 Oct 2018
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Relatively enduring, though possible to change through further experience. Can be powerful forces to guide our. How much control do we have over. More accessible thoughts can come through, more influential towards our decisions. Consider components of the theory of planned behavior. Subjective norm: thoughts how other people would think about behavior. Message that is advocating for a side of a. Peripheral route: paying attention to cues/characteristics surrounding content. Central: protein builds muscle, studies show that teens who drink milk tend to be leaner. Peripheral: hot girl drinking milk, strong pose, shattered glass of milk. Yale attitude change approach to persuasive communication. What: what is included in the message. Reason alone isn"t sufficient enough by itself. Perrine and heather (2000): reason vs emotion. Set up donation boxes for human society. Half of boxes: had every year 100s of animals -just text. Other half: included text and photos of puppies. Checked boxes every 2 weeks over 16 weeks.
