REC 475 Lecture Notes - Lecture 11: Brand Loyalty, Naming Rights, 7 Things
Document Summary
October 14, 2016: ex: i give you money and you put my organization on your shirts or flyers, can get sponsorships for everything, sponsorships don"t have to be money can be: There are laws against tobacco and alcohol companies advertising so they did sponsorships instead. Sponsorships in sports are growing at a crazy rate: always seen in nascar, globalization of sport. Ex: t-mobile will put their name on a soccer or basketball team so all countries who play that sport can see it. Sponsorship objectives: importance of setting objectives what does the company want to get out of this sponsorship from you, types of objectives. Image objectives make the company look good. Includes: awareness, brand loyalty, show social conscience, think the big picture. Sales objectives looking for sales to go up. Media/promotional objectives it is cheaper than advertising/new to the area. Includes: reduce marketing costs, open new distribution channels.
