COMM 101 Lecture Notes - Lecture 7: Unconscious Mind, Civil Liberties, Identity Politics
21 Feb 2018
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No one can stop their mind from summoning the bulkiness, the grayness, and the "trunkiness" of an elephant. Students discover that they can"t block the frames from being assessed by their unconscious mind. The conclusion: when we negate the frame, we evoke the frame. Mental structures that shape the way we view the world. Frames are the connotations that we instill words with and the context in which we place those value laden words. No one sees or hears frames, they are part of what scientists refer to as the. "cognitive unconscious" inaccessible to the conscious mind, but at play in our decisions, our actions, and the way that we process data. Enveloping words in a perspective, a frame, provides a ready-made relationship between words, concepts, and consequences that enables even those who don"t understand the idea to "explain" or convey that idea and its "implications" to other people.
