JMC 1100 Lecture 7: February 9, 2016
10 Aug 2016
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Document Summary
Why do people adopt new ways of doing things at different rates: characteristics of innovations (price, purpose, ease of use, status) and the individual influence whether people decide to adopt new ideas, behaviors, our technologies. We divide people into adopter categories based on their attitudes toward innovations. An idea, practice, or object perceived as new by an individual. The process by which an innovation is communicated through certain channels over time among members of a social system. A theory that predicts innovations will diffuse, or spread. The s curve: rate of adoption over time. Everett rogers wrote the book of diffusion of innovations. Grew up on family farm in iowa. Wondered why his father was open to advances in machinery but not hybrid corn. Diffusion is influenced by: attributes of the innovation, self efficacy- belief that you can actually use them, status considerations, personal values/beliefs. Implementation: use the innovation, confirmation, we seek reinforcement for our decision.
