COMM 315 Lecture Notes - Lecture 3: Social Desirability Bias, Content Analysis, Analysis Of Variance
Document Summary
Relational communication follows both linear and non linear dynamics. Empirical research observations: archival study looking at past data, often unnecessary to do a study because it already has been done. This information can be found on federal archives: account not efficient because memory is not always accurate. People tend to lie, not remember details, social desirability is a concern: survey questions are focused. Interviews allow for rephrasing: diary self report on behavior. Problem: too much info, can be difficult to know what to do with data: content analysis craigslist missed connections no evidence that this works. Can be done on anything you have question about: observational study watching or videotape. Ethics of informal consent : concerned with harm and deception millgram and taskege experiments. Theoretical basis : there needs to be clear objective, statement of problem, clear questions. Descriptive stats : frequency tallies (least informative, percentage (standardization, mean, standard deviation how big or how wide.
