PSYB01H3 Chapter Notes - Chapter 6-9: Cluster Sampling, Latin Square, Random Assignment
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Quantitative approach: requires statistical analysis, numerical data. Qualitative approach: involves interpreting people"s experiences within a specific context. Whether a researcher uses quantitative or qualitative or both approaches to learning about the world depend on the kind of training he or she received as a student. Researcher makes observations in a particular natural setting (sometimes called fields). Often with a qualitative approach, sometimes quantitative purposes. Researcher uses naturalistic observation when he or she wants to describe and understand how people in a social or cultural setting live, work or experience the setting. In naturalistic observation, researchers are required to immerse into the situation, without hypothesis in their mind, to achieve a complete and accurate picture of the setting. Non participant observation: researcher is an outsider and does not become an active part of the setting. Participant observation: researcher as an active and insider role. Researcher is able to experience the events the same way as natural participants.