ADV 305 Lecture Notes - Lecture 7: Opportunity Cost
Document Summary
Consumer decision making processes i. e. you have a really cool idea- your team thinks it"s great. Theory enables you to say, according to this context, this will work: gives you a number- ex. Advertising has the biggest potential impact in the first three stages. Problem recognition: when consumers recognize a need or want they desire to satisfy, needs/wants. Wanting a product a friend or family member has. Love: can be triggered by advertising. Can be a key function of advertising. Make the consumer realize there is a problem. Ex ad: replenish your body (water shaped like a heart) Appeals to physical need: need water to be strong. Get it for you significant other because your friend got it for his. If i get expensive diamonds my significant other will love me more: often leads to information search significant other. Mental activity where consumers search for their own memories for info relevant to need or want: own thought process.
