ADV 305 Lecture Notes - Lecture 5: Apple Tv, Apple Watch, A.D. Vision
Document Summary
Adv 305 1. 3 - branding and brand management continued. Help recall specific brand when the name isn"t visible i. e. if you see golden arches or nike sign, you know its mcdonalds or nike without needing the name increases advertisement recall. If you see nike swoosh, everyone thinks of pretty much the same characteristics of nike. Tips on creating of changing logos: make it simple. Don"t want to throw off consumers: make the logo media transferrable. Should look good everywhere- smartphone, billboard, etc: should reflect the brand. Make sure it portrays the characteristics you want associated with your brand: takes knowledge and expertise. Brand extension: new good or service created under a brand name: new product is usually not related to the core product of the brand, ex: nike. Shoes, clothing: ex: black and decker. Tried to come out with kitchen supplies. Unsuccessful: benefit: can transfer associations when done strategically. Lots of people were using nyquil to fall asleep.
