ADV 315 Lecture Notes - Lecture 2: Corporate Social Responsibility, Yuppie, Auto Racing
Document Summary
O warning notices on cigarette packs: no longer allowed to be advertised on television and radio. Instead used billboards, mailings, store displays: but then some magazines refused cigarette ads sponsoring sports events instead, by the end of the 1970s, sports were marketing tool on industry/national scale. Changed pro beach volleyball from regional event to. Currently sponsors cover hockey, golf, soccer, tennis, international and others. Trademarks on suit, car, helmets multiple brands possible. Fans are extremely loyal to sponsors: sponsor music festivals, concerts link brand name and. Lack of social accountability: health and environmental hazards, environmental movement, 1965 highway beatification act prohibited commercial. The end of golden age outdoor advertising signs within 660 feet of all federal funded highways (1920-1965: influenced companies, encouraged them to support causes. Csr is a form of corporate self-regulation. Corporate social responsibility: political parties also relied on advertising and public integrated into business model relations.
