ADV 316 Lecture Notes - Lecture 30: William Bernbach, Postmodern Art, Slaughterhouse-Five
Document Summary
Bill bernbach and vw campaign really changing ads. Postmodern art (make things speak to people so they want to read, company on their side) Warhol again, evidence of postmodern, soup cans in 62. Adv meeting art and art meeting adv just like lowbrow and high becoming nobrow. Stepping back and laughing at things and people. His weird studio was the factory sooo creative and all. Issue with factory is what is art when everything is mechanically reproduced. Comic books became big and art not junk. Driven by advertising, so wanted lowest common denominator of viewers which wasn"t opera but weird alternate universes like people bringing whole life for three hour cruise then can"t get off island. New hollywood, explosion of film in late 60s once people could watch tv at home. Set up like disney as vertically integrated industry. Content just generally not up to par lol. Started ratings like m and r so could release more stuff.
