ADV 318J Lecture Notes - Lecture 1: Sales Promotion
Document Summary
Rate the ad - great, good, bad. Most people in the u. s. like advertising. Helps with product info/helps consumers understand the product. Branded message on cable channels like espn. Branded message in magazines like sports illustrated magazine. An offer for a getaway weekend at the marriot disney resort in your email. Products you see on a game show like the price is right . Advertising: the communications process of using paid media to reach a selected audience with a persuasive message. A communications process with an identified source. Has a persuasive message to reach a selected audience. Pr: managing the flow of information between an org. and its publics with the goal of positive exposure. Publicity: marketers supplying information to the media. Sales promotion: short-term programs designed to get consumers to buy their product. Packaging: design and execution of a product"s container/label. Direct/database marketing: distribution channel of marketing direct to end-users using a database to eliminate intermediaries.
