ADV 318J Lecture Notes - Lecture 5: Social Enterprise
Document Summary
Texas pr ad program - pr, sociology, advertising degrees. Social enterprise (a business inherently involved in the social part of the world, for profit or non profit endeavor aimed towards helping a social issue) Mitscoots is a social enterprise that is trying to affect homelessness. Get: everything is made in the states, quality materials. Give: for everything that is bought, another one is given to the homeless -- develop products made for someone to use for an extended period of time. Employ: help get a homeless person off the streets, employ them for 6-9 weeks, give them resume skills and job training, introduce them to other connections to transition to another job. Grew business through networking and growing in community.
