ADV 318J Lecture Notes - Lecture 17: Zappos, Direct Marketing, Mobile Payment
Document Summary
Direct marketing marketing which uses one or more advertising media to affect a measurable response and/or transaction at any location. According to the direct marketing association, an interactive system of. More precision in targeting and measuring results. Designed to produce immediate, measurable response omnichannel marketing companies and obtaining or evaluating the products in many ways. , it seems clear that consumers like the option of contacting. Omnichannel the consumer has the choice of digital or in-store channels or both. omnichannel approach customers and make them active again, while e-commerce continuing the relationship over time. Has value because physical retailinteraction can revive inactive. Zappos. com was one of the first e-commerce sites to use free two-way shipping. Realized that long-term relationships with customers must be based on trust, and. Bean his guarantee policy was aimed at developing and sustaining that trust when he could not interact with customers face to face.
