ADV 318J Lecture Notes - Lecture 9: A.D. Vision, Condom, Takers
Document Summary
Adv 318j chapter 9: managing creativity in ibp. Good creative can keep a brand current and fresh, make it remain at the top: creativity, and integrating unrelated concepts. (ex: firefox condom ad) If that seems like a broad definition, that"s because it is: creativity comes in many forms across all walks of life; it"s a way of approaching the world, it"s a method of problem solving. Common traits of creative : self confident & assertive, childlike, unconventional, hardworking, independent, outsiders, internally-driven, risk takers, high tolerance for ambiguity, self-promoters. When thinking about creativity: be careful not to oversimplify. Some of us may be more inclined to right or left brained thinking, but we"re all capable of both. A constant challenge: creative efforts don"t exist in vacuums, they always serve specific client objectives: doesn"t matter how creative it is, that"s all it"s good for.
