ADV 315 Lecture Notes - Lecture 2: Deodorant, Mail Order, Market Segmentation
Document Summary
They kept producing automobiles that weren"t being bought= too much supplies. Reduced the demands: inventories stacked up, cut productions, lower salaries, lay off workers=no work. People are unemployed and cannot pay off debit. Businesses are also in dept because of unpaid of loans. The bank closes because they don"t have money to give back (loans) Black tuesday- the stock market crashes 1929. Enrollment in high school and college increased. The unemployed clustered the cities: makeshift shelters, serous poverty in rural areas, people were unemployed. The new deal (1933-1938) a new deal for the forgotten man (fdr) Recovery: the economy: public works administrations (pwa, work progress administration (wpa, the home owners loan corporation, federal housing administration. Headlines were louder with hard sell with exaggerations. Ads: 1 cent soap- hard sell, window shades ad, free 30000 cash to by the product, toothpaste (1929) toothpaste (1934)- color to no color dull and hard sell.
