ADV 353 Lecture Notes - Lecture 1: Sugary Drink Tax, Unintended Consequences, Cheetos
8 Sep 2015
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Document Summary
Law: law is a reflection of ethical judgments, we make illegal what we consider most unethical, different morals/standards, regulating one problem can create another problem, law is a subset of ethics. Advertising/pr ethics: what is right and good in the conduct of the advertising/pr function. It is concerned with what ought to be done, not just what legally must be done. Cunningham: for advertising/pr practitioners who think that the law is sufficient, ethics never really starts. Advertising/pr ethics: a multi-level approach: macro-level issues aggregate effects on society (unintended social consequences, meso-level issues organizations or groups of organizations (agencies, clients, media, micro-level issues individual advertising/pr practitioners, effects of individual campaigns or practices. Ex: georgia childhood obesity campaign: fat prevention begins at home. And the buffet line. : it"s hard to be a little girl if you"re not , nonprofits are not immune to ethical issues, obese children feeling stigmatized; affecting their self-esteem, unintended consequences.
