RTF 308 Lecture Notes - Lecture 18: Historically Black Colleges And Universities, Getty Oil, Satcom (Satellite)
Document Summary
Awareness/advocacy of cultural diversity; immigration on the rise; tv as site of debates about inclusion/exclusion. Old guard waning, as new outlets proliferate; speaking to new niches. Cable system operators put up large antennas, collected fees to connect homes via cables. Coaxial cables provide more capacity for channels and clearer pictures. Rca launched one of first satellites into space, called rca satcom i. Hopes for (cid:272)a(cid:271)le respo(cid:374)di(cid:374)g to tv"s public interest failure. Showcase programming by, for, and about underrepresented groups. No fcc oversight no obligation! (de)regulating cable and the media industries (cid:862)ne(cid:449) (cid:373)or(cid:374)i(cid:374)g i(cid:374) a(cid:373)eri(cid:272)a(cid:863) = (cid:271)usi(cid:374)ess u(cid:374)fettered (cid:271)y go(cid:448)er(cid:374)(cid:373)e(cid:374)t. Purportedly encourages greater de(cid:373)o(cid:272)rati(cid:272) array of (cid:448)oi(cid:272)es i(cid:374) (cid:272)a(cid:271)le a(cid:272)tually (cid:373)akes it so that money is the only thing that talks in cable. Programming options: college football, sports without national coverage (cheaper rights) Sports rights: network or station pays organizer/owner for exclusive tv rights. Attracts annheuser-busch (huge advertiser, beer company) as sponsor, getty oil as investor.
