MKT 3300 Lecture Notes - Lecture 10: User-Generated Content, Linkedin, Sales Management
18 Apr 2019
School
Department
Course
Professor
Document Summary
Define social media and describe how they differ from traditional advertising media. Social media are online media where users submit comments, photos, and videos, often accompanied by a feedback process to identify popular topics. Identify the four major social networks and how brand managers integrate them into marketing actions. The four major social networks are facebook, twitter, linkedin, and. Facebook is a social network where users create a personal profile, add other users as. Friends, and exchange comments, photos, videos, and likes with them. To increase traffic to a facebook page, brand managers can use paid ads and sponsored stories. Twitter enables users to send and receive tweets, messages up to 140 characters long. For twitter, brand managers can use monitoring programs to track what people are saying about their organization"s brand. Linkedin lets users post their personal profiles to a network of businesspeople.
