BUSI 2202U Chapter Notes - Chapter 20: Linkedin, Zappos, Web 2.0
Document Summary
Chapter 20 using social media to connect with consumers. Researchers andreas m. kaplan and michael haenlein note that the term social media is sometimes used interchangeably with the terms web 2. 0 and user-generated content . The term web 2. 0 first appeared in 2004 to describe a new way to utilize the world. A blog a contraction of web log is a web page that serves as a publicly accessible personal journal and online forum for an individual or organization. A wiki is a website whose content is created and edited by the ongoing collaboration of end users, for example, to generate and improve new product ideas. User-generated content (ugc) is media generated by users (consumers) and disseminated via various channels, in particular, the internet. Social media represent a unique blending of technology and social interaction to create personal value for users.
