BUS-101 Lecture Notes - Lecture 33: Tiffany & Co., Whirlpool Corporation, Lululemon Athletica
15 Apr 2016
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Document Summary
Lululemon had a great response after screwing up a customers order: They sent the customer too many of the same thing and only charged hi for one. He alerted them of their mistake and in return they told him to keep the extras. This is a great response and good advertising for that company and their ethics and customer care. Even though they paid for the over worth of merchandise it was a smart choice from a customer service standpoint: earned a lifelong customer and potentially new customers. The areas under control of the marketing manager are referred to as the marketing mix, or the 4p"s: Strategy decisions in one area may affect those in another area, thusly; they must be made in conjunction to each other with the business" external environment and target market in mind. Product = a broad term that describes physical goods, services, and ideas.
