BUS-101 Lecture Notes - Lecture 36: Outsourcing, Retail

• School: University of Tampa
• Department: Business
• Course: BUS-101
• Professor: Jill Misuraca

Document Summary

1: routine response behavior // e. g. soft drink. No thought to the product or purchase situation. Ensure their brand is conveniently available so they do not lose customers/ revenue. 2: limited problem solving // e. g. clothes/ furniture. Majority of decisions fall into this category. Familiar with the product, but prefer to compare brands and stores before making the purchase. Marketers must ensure competitive offerings, good value, high quality. The consumer will invest both time and effort . Knowing this, a business can provide product information in an effort to reduce the uncertainty // benefit-specific advertising or detailed product warranty: business buying behavior: = customers who purchase products with the intention of either using that product in the production of another product, or re-selling it for a profit . These purchases may be: an input into producing another product // to allow the company to carry out it"s business activities // for resell. Businesses that manufacture goods or provide services.