COM-224 Lecture Notes - Lecture 7: Miller Lite, Deodorant, Hidden Fear
27 Sep 2016
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Town criers - talk about arrivals of ships, goods, and where they could be found at various markets ! 1622 print ads - imitate oral of town criers, a lot of writing! First full page add promoted his own paper new york ledger made the rst full page add >! Early 1800s, land sales, transportation, and runaway slaves ! During the 1800s 80% of advertising were dominant by 3 topics: land sales, Us national ads and patent medicines did not start until the 1850s ! National advertisement exploded on to the scene when trains connected coast to coast ! Space brokers: individuals who purchased space in newspapers and sold them to various merchants ! 1841 and volney palmer and his prototype for the rst ad agency in boston, sell space to advertisers, rst real ad agency would come curtsy of him! Ayer and son - rst full service ! 19th century ads created impression of major differences !
