COM-284 Lecture Notes - Lecture 15: Amanda Bynes, Crisis Management, Critical Role
6 Apr 2016
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Involve publicist for celebrities and sports figures as well as teams. Entertainments and sport all deal with celebrity following similar. 1: interview client: news worthy facts, details develop stories. 2: prepare short biography of client: news and angles at the top. 6: pitch ideas: telephone calls, pitch ideas to editors. Advanced publicity build up generates awareness and desire to attend. Drip-drip-drip technique = steady output of information is produced: e. g. tours leading up to an album release, e. g. Star wars/ hunger games television advertisements: slowly release a little bit of information at a time to keep you interested. Motion picture pr departments use market research, demographics, and physiographic to define their target audiences. Have to be careful not to raise expectations too high so that people are disappointed with the event. Pr plays a critical role in the pr and promotion. Sports crisis management: e. g. losing teams, bad seasons, abusive relationships e. g. ray rice public apology.
