COM-284 Lecture Notes - Lecture 18: Crisis Management
19 Apr 2016
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Targeting different audiences (generational, gender, lifestyle, sexual orientation, religion, etc. It"s grown so massively in the last few years due to social media and technology. Overcome it by hiring a local of the company to guide you in your campaign. Employee relations why are they important o a brand image: They are your first line of defense. You can maintain/ improve these relations by working with human resources/ boost moral/ team building exercises. There are a lot of different things you can do so just look them up. Functions of pr practitioner in entertainment and sports pr similar and different with popular musician vs. athlete: Different kind of endorsement deals e. g. different kinds of appeal/free bees. Team aspect team reputation can effect reputation of individual athlete. Musicians generally come into more contact with the audience. Slowly releasing information and getting people on the hype. Functions of government relations and public information pr:
