COM-284 Lecture Notes - Lecture 19: Crisis Management
21 Apr 2016
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Test 3 study guide: factors to consider when reaching unique audiences, targeting different audiences (generational, gender, lifestyle, sexual orientation, religion, etc. ) Global image: growth of international pr. It"s grown so massively in the last few years due to social media and technology. Facilitated by advancing technology: considerations and challenges when reaching international publics. Overcome it by hiring a local of the company to guide you in your campaign. Research: special considerations in corporate pr. Be transparent with your customers: employee relations why are they important to a brand image. They are your first line of defense. You can maintain/ improve these relations by working with human resources/ boost moral/ team building exercises. There are a lot of different things you can do so just look them up: functions of pr practitioner in entertainment and sports pr similar and different with popular musician vs. athlete. Different kind of endorsement deals e. g. different kinds of appeal/free bees.
