PSYC 110 Lecture Notes - Lecture 12: Stanford Prison Experiment, Fundamental Attribution Error, Deindividuation

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18 Jun 2018
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Chapter 12: Social Psychology
Social Psychology
Social psychology- study of how people influence others’ behavior, beliefs, and attitudes
We (erroneously) tend to think others are vulnerable to social influence, but not ourselves
Can lead us to doubt social psychology findings initially
Humans as a Social Species
We are predisposed to forming intimate interpersonal networks that are only so large
150 people or so
Need-to-belong theory and biologically based need for interpersonal connections
It literally hurts us to be isolated or rejected
Most social influence processes are adaptive under most circumstances, but can turn
maladaptive when blind or unquestioning
Social Comparison Theory
We seek to evaluate our abilities and beliefs by comparing them with those of others
Upward and downward social comparison
Both can boost our self-concept
Fundamental Attribution Error
Attributions- are assigning causes to behavior
Internal (dispositional)- enduring characteristics, personality traits, attitudes, and
intelligence
External (situational)- whats going on around the person influence
When we look at others’ behavior, we
Overestimate impact of dispositional influences
Underestimate impact of situational influences
Attributions of the self and others
Do the opposite for our own behavior (actor-observer bias)
Also tend to see ourselves more favorably (self-serving bias)
Just-world hypothesis- belief that people get the outcomes they deserve
Self-presentation
Social role- pattern of behavior that is expected of a person or group
Social norm- group’s expectation of what is appropriate and acceptable behavior for its
members
Scripts- a person’s knowledge about the sequence of events expected in a specific setting
Stanford Prison Study
Recruited normal young men for a two week “psychological study of prison life”
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Randomly assigned them to be either a prisoner or a guard
Prisoners were dressed as such, referred to by number and not name
By second day, guards began to treat prisoners cruelly and dole out punishment
Prisoners started a rebellion, guards became increasingly sadistic
Had to stop study only after 6 days due to nervous breakdowns by prisoners
Deindividuation
The tendency of people to engage in atypical behavior when stripped of their usual
identity
Become more vulnerable to social influence
Wearing masks and concealing identity, for example, leads to deindividuation
Chaos in the Real World
Events as Abu Ghraib echoed those of the Stanford Prison Study
Still, individual differences are at play in deindividuation
Makes us more likely to conform to whatever norms (good or bad) are present in the
situation
Attitudes
Attitude- our evaluation of a person, idea, or object
Attitudes are typically favorable or unfavorable
Attitudes involve:
An affective component (feelings)
A behavioral component (effect of attitude on behavior)
A cognitive component (belief and knowledge)
Attitude Change
Cognitive dissonance theory- unpleasant state of tension between two opposing
thoughts/cognitions/attitudes/beliefs
We are motivated to reduce or eliminate it, 3 options to resolve it
Can change cognition A, change cognition B, or introduce new cognition C
Persuasion
Persuasion- the process of changing our attitude toward something based on some kind
of communication
Features of the person who is attempting to persuade you can have an impact:
Attractive or famous people
Highly credible people
If messenger is similar to you (implicit egotism)
Features of the message matter too:
Subtetly
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Document Summary

Social psychology- study of how people influence others" behavior, beliefs, and attitudes. We (erroneously) tend to think others are vulnerable to social influence, but not ourselves. Can lead us to doubt social psychology findings initially. We are predisposed to forming intimate interpersonal networks that are only so large. Need-to-belong theory and biologically based need for interpersonal connections. It literally hurts us to be isolated or rejected. Most social influence processes are adaptive under most circumstances, but can turn maladaptive when blind or unquestioning. We seek to evaluate our abilities and beliefs by comparing them with those of others. Internal (dispositional)- enduring characteristics, personality traits, attitudes, and intelligence. External (situational)- whats going on around the person influence. When we look at others" behavior, we. Do the opposite for our own behavior (actor-observer bias) Also tend to see ourselves more favorably (self-serving bias) Just-world hypothesis- belief that people get the outcomes they deserve.

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