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Class Notes for MKT 3013 at University of Texas at San Antonio (UTSA)

UTSAMKT 3013Ishani BanerhiFall

MKT 3013 Lecture Notes - Lecture 1: Marketing Mix, American Marketing Association, Customer Relationship Management

OC11094224 Page
20 Aug 2016
2
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UTSAMKT 3013Ishani BanerhiFall

MKT 3013 Lecture Notes - Lecture 2: Small Business, Marketing Mix, Cost Leadership

OC11094227 Page
22 Aug 2016
6
3 types of organizations: non profit, for profit, government, organizational structure i. ii. iii. A subsidiary, division or unit of an. Strategic busi
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