JOURN 201 Lecture Notes - Lecture 6: Cognitive Dissonance
2 Oct 2016
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Framing: media focus attention signaling what is important, forces shaping media: external actors, routines, and organizations, professional. --/ideology: obtrusiveness of issues, political --- , personal interests, declining trusts-limits agenda setting capabilities, new communication environment, emergence of issue publics/partisanship challenge agenda setting role. Today: what are frames, framing as perspective/foundation, frame building vs frame setting, the power of frames. Central organizing idea of story line that provides meaning. We classify, organize, interpret our experiences to make sense of them. Frames allow us to locate, perceive, identify, and label. Enable processing of info quickly and routinely package info for efficient storytelling. Placing info in a unique context so that certain elements of the issue get a greater allocation of an individual"s cognition. Selected elements become important in influencing individual"s judgements or inference making. Telling friends vs parents about friday night (hung with friends/got wasted) Basic framework of understanding available in our society for making sense out of events.
