JOURN 201 Lecture 7: Journ Lec 7
2 Oct 2016
School
Department
Course
Professor
Document Summary
Poor person vs poverty as an issue. We pay more attention to negative messages but they are better at causing people to look for testing, whereas positive messages work better for changing behavior. Episodic vs thematic (reported with general context vs specific event) Frames highlight certain info, central to understanding and decision making. Effective frames define a problem, suggest a cause, and solution, and who is responsible to fix it. Frames without counter frames, resonate with prevailing frames and are easier to adopt. Framing goes well beyond telling us what to think about, to telling us what to think . When making decisions people don"t take all info into account, rather rely on mental shortcuts. Exposure to communication activates related thoughts stored in the mind of the audience member. Message content is reinforced by the related thoughts and concepts it brings to mind. Messages are connected to these concepts, thoughts or moods making them part of our evaluation process.
