JOURN 201 Lecture Notes - Lecture 6: Educational Television, Magic Johnson, Medium Specificity
3 Oct 2017
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Document Summary
In addition to giving us news, media teaches us a lot about politics. We as americans do not know as much about politics as other places. Not a lot of international news, unless it affects the us directly. Surveillance motivations lead to news attention and news elaboration lead to increased knowledge. Conventional wisdom: increasing flow of information on a topic ensures widespread acquisition of knowledge. Knowledge gap has increased overtime and increases with age. Created to address the knowledge gap associated with disadvantaged youth - did not alleviate gap. Evaluation of magic johnson"s announcement that he was hiv positive on people"s knowledge about hiv/aids. Two wave panel conducted before and after the announcement (march november 1991). His announcement directly and significantly impacted logic/knowledge about hiv. Reached a different audience an motivated a group to learn about something they may not have learned about it anyway. What people do with media rather than what media does to people. (elihu katz)
