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Class Notes for BUS-2600 at Vanderbilt University

VANDERBILTBUS-2600Freeman WuFall

BUS-2600 Lecture Notes - Lecture 3: Overchoice, Experiment, Ethnography

OC34726314 Page
4 Feb 2020
0
Experimental research continued: experimental research, objective: examine causation, ex. of experiments: Look at effect on independent variable on dep
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VANDERBILTBUS-2600Freeman WuFall

BUS-2600 Lecture Notes - Lecture 1: Target Market, Mass Marketing, Customer Satisfaction

OC34726313 Page
4 Feb 2020
0
Step 2: targeting: target market--a group that shares an underlying need that company decides to cater to, ex. Henry ford--assembly line: product conce
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VANDERBILTBUS-2600Freeman WuFall

BUS-2600 Lecture Notes - Lecture 2: Red Lobster, Competitive Intelligence, Swot Analysis

OC34726313 Page
4 Feb 2020
0
Why do companies need information about consumers (why is market research and information important): how to segment/target, how to focus advertising,
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