FASH 445 Lecture Notes - Lecture 19: Institute For Operations Research And The Management Sciences
22 Feb 2019
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Article name: tool kit article: the consumer-centered innovation map. Author: lance a bettencourt and anthony w. ulwick. What are 5 interesting facts or take-aways that you gleaned from this article: people hire" products and services to get a job done. Getting a job done allows discovery of new opportunities for innovation. Jobs having processes and a universal structure are all necessary parts of fulfilling a job. However, it is important to note that jobs are separate from solutions and the goal is to help customers solve problems. The process requires improving, eliminating, addressing, resequencing, enabling, and removing elements to the product/ service that do not best serve the customer. The universal structure requires inputs, execution, monitoring outputs, and modifications: the preparation step is important to the job map because it informs how the customer prepares inputs or organizes the job to make ways less difficult.
