MKTG 340 Lecture Notes - Lecture 2: Jiffy Lube, Geek Squad, T.J. Maxx
Document Summary
Food retailers: supermarkets: large self-service, (kroger, supercenters: very large stores (walmart, warehouse clubs: limited and irregular assortment (costco, convenience stores: limited variety (7-11) General merchandise retailers: department stores: broad variety and deep assortment, full line discount stores: offer broad variety, limited service (walmart, Target: category specialists: big box stores, narrow but deep (dsw, bass pro, specialty stores: limited but complimentary (gap, forever 21, extreme value store: small, broad variety but not deep (dollar general, off-price retailers: discount, inconsistent (tj maxx) Service retailing: primarily sell services not products, can get murky: geek squad, jiffy lube, dry cleaners, fitness clubs sell snacks, juice, fast food expanding menu, hotels & motels, why is this an important category: growing.
