AHRM 1014 Lecture Notes - Lecture 16: Hieratic, Houndstooth, Balloon Modelling

• School: Virginia Tech
• Department: Apparel, Housing, and Resource Management
• Course: AHRM 1014
• Professor: Cassidy Jones

Document Summary

Fractals - one pattern branching off the next, and that same pattern branching off the next. Implied texture - design looks as if there is physical texture. Verisimilitude - create the impression of a texture but on a flat, smooth surface. Unity - presentation of integrated image, planned and controlled! Gestalt theory - unified whole, whole before parts. Proximity - objects that are grouped together, nearness indicates a relationship. Repetition - elements that are similar visually, repeated. Continuation - subtle way to visually unite shapes or colors, or disconnecting parts. Grid/alignment - arranging so edges line up, helps to connect related designs. Conceptual unity - expression of ideas, idea is communicated even if it looks chaotic. Visual rhythm - based on repetition, often creates movement. Alternating rhythm - same elements reappear in a regular order. Progressive rhythm - the repetition changes in a regular manner. Contour - when line is used for outlines/to define something.