PSY 254 Lecture Notes - Lecture 5: Attitude Change, Three Steps, Toothpaste
24 Oct 2016
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Message has to ha(cid:448)e atte(cid:374)tio(cid:374) (if (cid:455)ou do(cid:374)"t atte(cid:374)d to the (cid:373)essage, the(cid:374) it is(cid:374)"t goi(cid:374)g to (cid:272)ha(cid:374)ge your attitude) These three steps have to occur in order for attitude change to occur: first step: paying attention, second step: comprehend the message, third stage: accept the message. We can be persuaded to change thinking through effortless and effortful thinking: effortless thinking. When we receive a message and are not consciously aware that it is having an effect on us. More powerful when unconsciously persuaded: effortful thinking. 2 general routes: peripheral route (used a lot more) The message is influencing you by images, emotion but not persuaded by facts (cid:862)bu(cid:455) the (cid:272)ereal it looks good, tastes good a(cid:374)d its glute(cid:374) free(cid:863: central route. The message includes facts and important things that you would actually have to think about (cid:862)this cereal is in fact low in fact, sugar, and sodium and high i(cid:374) (cid:272)ar(cid:271)s(cid:863) 4 factors of persuasion: source variables.
