PSY 1010 Lecture Notes - Lecture 33: Representativeness Heuristic, Kanzi, American Sign Language
Document Summary
Cognition: mental process involved in acquiring, processing and storing knowledge. Processing includes organizing, understanding and communication information to others. Mental representation: a structure in the mind that stands for objects and events that have a picture like quality. Concepts: mental grouping of objects, events and people. Category: a concept that organizes other concepts around what they share. Prototype: a concept close to defined characteristics of a concept, best fitting example of a category. Heuristic: mental shortcut methods for making complex decisions quickly. Affective heuristic: quick judgment of people or things based on a positive or negative reaction. Representative heuristic: quickly judged likelihood of an object or persons belonging to a category based on similarities to mental representation. We are more likely to rely on mental representations of social groups when we lack exposure to people in said social groups. Availability heuristic: estimating the frequency of an event based on how easy it is to recall relevant information from one"s memory.
