Management MGT 201 Lecture 3: Cover Letters
14 Sep 2016
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Opening: hook the reader with passion, fit, experience, familiarity. Agenda: suggest how the letter will flow. Body: organize to match the agenda; show how your qualifications match the job description. Show your personality: to create a sense of narrative or timelines. Connect the dots, explain your path, tell a story: to provide information not on your resume, to explain or expand on elements of your resume or qualifications. What to include: name and contact info for sender and recipient, date, proper salutation. Find the name of a person, if possible. Be careful about spelling, gender, proper address: what, why, what"s next: Explain what you have to offer in terms of the job description. Be specific, you should mention particular experiences and qualifications, not generalizations about yourself. Suggest the next step in the process (within reason: research the company. Find out more than appears on the job: emphasize your personal value.
